The Filling Station – Pizza & Beer

The Filling Station is a food and beverage concept inspired by vintage gas stations and classic roadside Americana. The goal of the brand was to create a bold, instantly recognizable identity that felt nostalgic, playful, and adaptable across multiple physical applications.

This project included logo design and brand development, with a hand-lettered typographic mark and illustrative elements built to function across packaging, signage, and vehicle graphics. The color palette and supporting graphics were designed to reinforce a warm, retro aesthetic while maintaining strong contrast and legibility in real-world environments.

Featured applications include branded packaging, signage concepts, and a food truck exterior, demonstrating how the identity translates across print and large-scale formats. The system was designed to be flexible and scalable, allowing the brand to maintain consistency while accommodating future menu items, promotions, and locations.